About the Author

Sushaantu started noticing defaults everywhere. In the interfaces he was building—what's pre-selected, what requires effort, what users never change. In organizations—the meetings that kept happening, the decisions that were never revisited. In cultures—the assumptions that felt like facts until he crossed a border and found different assumptions that felt equally solid.

He has lived in India, Chile, and Mexico, and worked with teams across the US, Europe, and Latin America. Moving between contexts sharpened the question that became this book: why do things stay the way they are, even when no one is choosing them?

He builds digital products, left university early, and learned most things by doing. This book is not academic research. It is the result of years of paying attention.

He lives in Chile with his wife and a pug named Yuna.